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The first-response metric most businesses get wrong
Jun 20, 20262 min read
Most teams track average response time. It feels useful — but it hides the number that actually costs you sales.
The metric everyone watches
Average response time looks fine on a dashboard, but it blends your fastest replies with your slowest ones — and the slow ones are where deals die.
The metric that matters more
Track your 90th-percentile first-response time instead — how slow your worst replies actually are. That's the number tied to lost sales and bad reviews.
Why the gap happens
Nights, weekends, and busy hours quietly create your worst-case delays, even if your average looks great during the day.
Close the gap
An AI chatbot answers instantly around the clock, so your worst-case response time stops being the problem.
Start your free 14-day trial — 14 days free, no credit card.
